Privacy Policy

PRIVACY POLICY

Preamble

With the following privacy policy, we would like to inform you about the types of your personal data (hereinafter also referred to as "data") that we process, for what purposes and to what extent in the context of providing our application.

The terms used are not gender-specific.

Status: 15 July 2024

Person responsible

MEYER, NAUHEIMER, WARD, KLING VISAFLOW GBR

Weyertal 109, 50931 Cologne

E-mail address: info@visaflow.app

  1. Definitions of terms

This section provides you with an overview of the terms used in this privacy policy. Insofar as the terms are defined by law, their legal definitions apply. The following explanations, on the other hand, are primarily intended to aid understanding. 

Conversion measurement: Conversion measurement (also referred to as "visit action evaluation") is a process that can be used to determine the effectiveness of marketing measures. For this purpose, a cookie is usually stored on the user's device within the websites on which the marketing measures take place and then retrieved again on the target website. For example, this allows us to track whether the adverts we have placed on other websites have been successful.

Personal data: "Personal data" means any information relating to an identified or identifiable natural person (hereinafter "data subject"); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. a cookie) or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

Profiles with user-related information: The processing of "profiles with user-related information", or "profiles" for short, includes any type of automated processing of personal data that consists of using this personal data to analyse, evaluate or predict certain personal aspects relating to a natural person (depending on the type of profiling, this may include various information relating to demographics, behaviour and interests, such as interaction with websites and their content, etc.) (e.g. interests in certain content or products, click behaviour on a website or location). Cookies and web beacons are often used for profiling purposes.

Reach measurement: Reach measurement (also known as web analytics) is used to evaluate the flow of visitors to an online offering and can include the behaviour or interests of visitors in certain information, such as website content. With the help of reach analysis, operators of online services can, for example, recognise at what time users visit their websites and what content they are interested in. This enables them, for example, to better customise the content of their websites to the needs of their visitors. Pseudonymous cookies and web beacons are often used for reach analysis purposes in order to recognise returning visitors and thus obtain more precise analyses of the use of an online offering.

Tracking: The term "tracking" is used when the behaviour of users can be traced across several online offers. As a rule, behavioural and interest information is stored in cookies or on the servers of the providers of the tracking technologies with regard to the online services used (so-called profiling). This information can then be used, for example, to display adverts to users that are likely to match their interests.

Controller: The "controller" is the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.

Processing: "Processing" means any operation or set of operations which is performed on personal data, whether or not by automated means. The term is broad and encompasses practically every handling of data, whether it is collecting, analysing, storing, transmitting or deleting.

  1. Overview of processing

In order to provide our service, namely the provision of an application that supports the user in preparing, tracking and managing the entry and stay in Germany, we require the following information on the basis of Art. 6 para. 1 lit. b) GDPR: 

  1. Types of data processed
  • E-mail address
  • First name and surname
  • Birthday
  • Gender
  • Nationality
  • Place of Residence
  • University
  • Degree programme (Bachelor, Master, PhD student only)
  • Inventory data
  • Contact details
  • Content data
  • Contract data
  • Usage data
  • Meta, communication and process data
  1. Categories of affected persons
  • Customers
  • Communication partner
  • Users
  1. Purposes of the processing
  • Provision of contractual services and fulfilment of contractual obligations
  • Contact enquiries and communication
  • Safety measures
  • Direct marketing
  • Reach measurement
  • Tracking
  • Conversion measurement
  • Managing and responding to enquiries
  • Feedback
  • Marketing
  • Profiles with user-related information
  • Provision of our online services and user-friendliness
  • Information technology infrastructure
  1. Relevant legal bases

Relevant legal bases according to the GDPR: 

Below you will find an overview of the legal bases of the GDPR on the basis of which we process personal data. Please note that in addition to the provisions of the GDPR, national data protection regulations may apply in your or our country of residence or domicile. Should more specific legal bases also apply in individual cases, we will inform you of these in the privacy policy. 

Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR) - The data subject has given their consent to the processing of their personal data for one or more specific purposes.

Contract fulfilment and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR) - Processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract.

Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR) - Processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data.

National data protection regulations in Germany: In addition to the data protection regulations of the GDPR, national data protection regulations apply in Germany. These include, in particular, the Act on the Protection against Misuse of Personal Data in Data Processing (Federal Data Protection Act - BDSG). In particular, the BDSG contains special regulations on the right to information, the right to erasure, the right to object, the processing of special categories of personal data, processing for other purposes and transmission as well as automated decision-making in individual cases, including profiling. The data protection laws of the individual federal states may also apply.

Note on the applicability of the GDPR and Swiss FADP: This data protection notice serves to provide information in accordance with both the Swiss Federal Act on Data Protection (FADP) and the General Data Protection Regulation (GDPR). For this reason, please note that the terms of the GDPR are used due to the broader geographical application and comprehensibility. In particular, instead of the terms "processing" of "personal data", "overriding interest" and "sensitive personal data" used in the Swiss DPA, the terms "processing" of "personal data", "legitimate interest" and "special categories of data" used in the GDPR are used. However, the legal meaning of the terms will continue to be determined in accordance with the Swiss DPA within the scope of application of the Swiss DPA.

  1. Safety measures

We take appropriate technical and organisational measures in accordance with the legal requirements, taking into account the state of the art, the implementation costs and the nature, scope, circumstances and purposes of the processing as well as the different probabilities of occurrence and the extent of the threat to the rights and freedoms of natural persons, in order to ensure a level of protection appropriate to the risk. The measures include, in particular, safeguarding the confidentiality, integrity and availability of data by controlling physical and electronic access to the data as well as access, input, disclosure, safeguarding availability and separation of the data. Furthermore, we have established procedures that ensure the exercise of data subject rights, the deletion of data and responses to data threats. Furthermore, we already take the protection of personal data into account during the development or selection of hardware, software and procedures in accordance with the principle of data protection, through technology design and through data protection-friendly default settings. Shortening of the IP address: If IP addresses are processed by us or by the service providers and technologies used and the processing of a full IP address is not required, the IP address is truncated (also known as "IP masking"). In this process, the last two digits or the last part of the IP address after a dot are removed or replaced by placeholders. The shortening of the IP address is intended to prevent or significantly complicate the identification of a person based on their IP address. TLS/SSL encryption (https): To protect user data transmitted via our online services, we use TLS/SSL encryption. Secure Sockets Layer (SSL) is the standard technology for securing Internet connections by encrypting the data transmitted between a website or app and a browser (or between two servers). Transport Layer Security (TLS) is an updated and more secure version of SSL. Hyper Text Transfer Protocol Secure (HTTPS) is displayed in the URL when a website is secured by an SSL/TLS certificate.

  1. Transmission of personal data

As part of our processing of personal data, the data may be transferred to other bodies, companies, legally independent organisational units or persons or disclosed to them. The recipients of this data may include, for example, service providers commissioned with IT tasks or providers of services and content that are integrated into a website. In such cases, we observe the legal requirements and, in particular, conclude corresponding contracts or agreements with the recipients of your data that serve to protect your data.

  1. International data transfers

Data processing in third countries: If we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA)) or the processing takes place in the context of the use of third-party services or the disclosure or transfer of data to other persons, bodies or companies, this only takes place in accordance with the legal requirements. If the level of data protection in the third country has been recognised by means of an adequacy decision (Art. 45 GDPR), this serves as the basis for the data transfer. Otherwise, data will only be transferred if the level of data protection is otherwise ensured, in particular through standard contractual clauses (Art. 46 para. 2 lit. c) GDPR), express consent or in the case of contractual or legally required transfer (Art. 49 para. 1 GDPR). In addition, we will inform you of the basis for third country transfers with the individual providers from the third country, whereby the adequacy decisions take precedence. Information on third country transfers and existing adequacy decisions can be found in the information provided by the EU Commission: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection_en?prefLang=de.EU-US Trans-Atlantic Data Privacy Framework: As part of the so-called "Data Privacy Framework" (DPF), the EU Commission has also recognised the level of data protection for certain companies from the USA as secure as part of the adequacy decision of 10.07.2023. The list of certified companies and further information on the DPF can be found on the website of the US Department of Commerce at https://www.dataprivacyframework.gov/. As part of the data protection information, we will inform you which service providers we use are certified under the Data Privacy Framework.

  1. Deletion of data

The data processed by us will be deleted in accordance with the legal requirements as soon as the consent given for processing is revoked or other authorisations cease to apply (e.g. if the purpose for processing this data no longer applies or it is not required for the purpose). If the data is not deleted because it is required for other and legally permissible purposes, its processing is restricted to these purposes. This means that the data is blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax law reasons or whose storage is necessary for the assertion, exercise or defence of legal claims or to protect the rights of another natural or legal person. Our data protection notices may also contain further information on the retention and erasure of data, which take priority for the respective processing operations.

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  1. Rights of the data subjects

Rights of data subjects under the GDPR: As a data subject, you are entitled to various rights under the GDPR, which arise in particular from Art. 15 to 21 GDPR: Right to object: You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on point (e) or (f) of Article 6(1) GDPR, including profiling based on those provisions. If the personal data concerning you are processed for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for such marketing, which includes profiling to the extent that it is related to such direct marketing. Right to withdraw consent: You have the right to withdraw any consent you have given at any time. Right to information: You have the right to request confirmation as to whether the data in question is being processed and to request information about this data as well as further information and a copy of the data in accordance with the legal requirements. Right to rectification: You have the right to request the completion of data concerning you or the rectification of inaccurate data concerning you in accordance with the legal requirements. Right to erasure and restriction of processing: In accordance with the legal requirements, you have the right to demand that data concerning you be erased immediately or, alternatively, to demand that the processing of the data be restricted in accordance with the legal requirements. Right to data portability: You have the right to receive the data concerning you, which you have provided to us, in a structured, commonly used and machine-readable format in accordance with the legal requirements or to request its transmission to another controller.

Complaint to the supervisory authority: Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement if you consider that the processing of personal data relating to you infringes the provisions of the GDPR.

  1. Use of cookies

Cookies are small text files or other storage notes that store information on end devices and read information from the end devices. For example, to store the login status in a user account, the contents of a shopping basket in an e-shop, the content accessed or the functions of an online service used. Cookies can also be used for various purposes, e.g. to ensure the functionality, security and convenience of online services and to create analyses of visitor flows.

Strictly necessary cookies (hereinafter "Strictly necessary"). Strictly necessary cookies enable essential core functions of the website such as user login and account management. Without the strictly necessary cookies, the website cannot be used properly.

Performance cookies. Performance cookies collect information about how visitors use a website, e.g. analytics cookies. These cookies cannot be used to directly identify a specific visitor.

Targeting cookies. Targeting cookies are used to identify visitors between different websites, e.g. content partners, banner networks. These cookies can be used by companies to create a profile of visitor interests or to place relevant adverts on other websites.

Functional cookies. Functional cookies are used to store visitor information on the website, e.g. language, time zone, extended content.

  1. Overview of the cookies we use

Strictly Necassary

Name: CookieScriptConsent

Provider / Domain: CookieScriptwww.visaflow.app

Expiration : 1 month

Description: This cookie is used by Cookie-Script.com service toremember visitor cookie consent preferences. It is necessary for Cookie-Script.com cookie banner to work properly.

Performance

Name: CLID

Provider / Domain: www.clarity.ms

Expiration : 1 year

Description: This cookie is usually set by Dstillery to enable sharing media content to social media. It may also gather information on website visitors when they use social media to share website content from the page visited.

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Name: MUID

Provider / Domain: Microsoft Corporation bing.com

Expiration : 1 year

Description: This cookie is widely used my Microsoft as a unique useridentifier. It can be set by embedded microsoft scripts. Widely believed to sync across many different Microsoft domains, allowing user tracking.

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Name: MR

Provider / Domain: MicrosoftCorporation.c.bing.com

Expiration : 7 days

Description: This is a Microsoft MSN 1st party cookie which we use to measure the use of the website for internal analytics.

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Name: SRM_B

Provider / Domain: Microsoft Corporation.c.bing.com

Expiration:

Description: This is a Microsoft MSN 1st party cookie that ensures theproper functioning of this website.

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Name: SM

Provider / Domain: Microsoft Corporation .c.clarity.ms 

Expiration:

Description: This is a Microsoft MSN 1st party cookie which we use to measure the use of the website for internal analytics.

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Name: ANONCHK

Provider / Domain: Microsoft Corporation .c.clarity.ms

Description: This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website.

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Name: MUID

Provider / Domain: .clarity.ms

Description: This cookie is widely used my Microsoft as a unique user identifier. It can be set by embedded microsoft scripts. Widely believed to sync across many different Microsoft domains, allowing user tracking.

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Name: MR

Provider / Domain: .c.clarity.ms

Description: This is a Microsoft MSN 1st party cookie which we use to measure the use of the website for internal analytics. 

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Name: _ga

Provider / Domain: Google LLC .visaflow.app

Description: This cookie name is associated with Google Universal Analytics - which is a significant update to Google's more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports.

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Name: _ga_YNBJPWP9PH 

Provider / Domain: .visaflow.app

Description: This cookie is used by Google Analytics to persist session state.

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Name: _clck

Provider / Domain: .visaflow.app

Description: This cookie is used to track user interactions and engagement on the website to improve user experience and website functionality.

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Name: _clsk

Provider / Domain: .visaflow.app

Description: This cookie is associated with Microsoft Clarity analytics software. It is used to store information about the user's session and to combine multiple page views into a single user session for analytics purposes. 

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Name: __stripe_mid

Provider / Domain: Stripe

Description: This cookie is necessary for making credit card transactions on the website. The service is provided by Stripe.com which allows online transactions without storing any credit card information.

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Name: _ab

Provider / Domain: STRIPE

Description: This cookie is necessary for making credit card transactions on the website. The service is provided by Stripe.com which allows online transactions without storing any credit card information.

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  1. Notes on consent: 

We use cookies in accordance with the statutory provisions. We therefore obtain prior consent from users, unless this is not required by law. In particular, consent is not required if the storage and reading of information, including cookies, is absolutely necessary in order to provide the user with a telemedia service expressly requested by them (i.e. our online offering). Strictly necessary cookies generally include cookies with functions that serve the display and operability of the online service, load balancing, security, storage of user preferences and selection options or similar purposes related to the provision of the main and secondary functions of the online service requested by the user. The revocable consent is clearly communicated to the users and contains the information on the respective use of cookies.

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  1. Information on the legal basis for data protection: 

The legal basis under data protection law on which we process users' personal data with the help of cookies depends on whether we ask users for their consent. If users consent, the legal basis for processing their data is the consent they have given. Otherwise, the data processed using cookies will be processed on the basis of our legitimate interests (e.g. in the commercial operation of our online offering and improving its usability) or, if this is done as part of the fulfilment of our contractual obligations, if the use of cookies is necessary to fulfil our contractual obligations. We will explain the purposes for which we process cookies in the course of this privacy policy or as part of our consent and processing procedures.

  1. Storage period: With regard to the storage period, a distinction is made between the following types of cookies: 

Temporary cookies (also: session cookies): Temporary cookies are deleted at the latest after a user has left an online service and closed their end device (e.g. browser or mobile application). 

Permanent cookies: Permanent cookies remain stored even after the end device is closed. For example, the login status can be saved or favourite content can be displayed directly when the user visits a website again. The user data collected with the help of cookies can also be used to measure reach. If we do not provide users with explicit information on the type and storage duration of cookies (e.g. when obtaining consent), users should assume that cookies are permanent and can be stored for up to two years.

  1. General information on cancellation and objection (so-called "opt-out")

Users can revoke the consent they have given at any time and object to processing in accordance with the legal requirements. Among other things, users can restrict the use of cookies in their browser settings (although this may also restrict the functionality of our online offering). 

An objection to the use of cookies for online marketing purposes can also be declared via the websites https://optout.aboutads.info and https://www.youronlinechoices.com/. 

Processing of cookie data on the basis of consent: We use a procedure for consent management: procedure for obtaining, logging, managing and revoking consent, in particular for the use of cookies and similar technologies for storing, reading and processing information on users' end devices and their processing, in the context of which the user's consent to the use of cookies, respectively the processing and providers mentioned in the consent management: Procedure for obtaining, logging, managing and revoking consent, in particular for the use of cookies and similar technologies for storing, reading and processing information on users' end devices and their processing procedures, can be obtained and managed and revoked by users. The declaration of consent is stored so that it does not have to be requested again and the consent can be proven in accordance with the legal obligation. Consent can be stored on the server and/or in a cookie (so-called opt-in cookie or with the help of comparable technologies) in order to be able to assign the consent to a user or their device. Subject to individual information on the providers of cookie management services, the following information applies: Consent may be stored for up to two years. A pseudonymous user identifier is created and stored with the time of consent, information on the scope of consent (e.g. which categories of cookies and/or service providers) as well as the browser, system and end device used. The storage takes place on the basis of Art. 6 para. 1 sentence 1 lit. a) GDPR. 

  1. Provision of the online offer and web hosting

We process the data of users on the basis of Art. 6 para. 1 sentence 1 lit. f) GDPR in order to provide them with our online services. For this purpose, we process the user's IP address, which is necessary to transmit the content and functions of our online services to the user's browser or end device. 

Processed data types: Usage data (e.g. websites visited, interest in content, access times); meta, communication and procedural data (e.g. IP addresses, time data, identification numbers, consent status); content data (e.g. entries in online forms).

Data subjects: Users (e.g. website visitors, users of online services).

Purposes of processing: Provision of our online offer and user-friendliness; information technology infrastructure (operation and provision of information systems and technical devices (computers, servers, etc.)). Security measures.

Collection of access data and log files: 

Access to our online offering is logged in the form of so-called "server log files". The server log files may include the address and name of the web pages and files accessed, the date and time of access, data volumes transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page) and, as a rule, IP addresses and the requesting provider. The server log files can be used for security purposes, e.g. to avoid overloading the servers (especially in the event of abusive attacks, so-called DDoS attacks) and to ensure the utilisation of the servers and their stability. The processing is carried out on the basis of Art. 6 para. 1 sentence 1 lit. f) GDPR.

Deletion of data: Log file information is stored for a maximum of 30 days and then deleted or anonymised. Data whose further storage is required for evidentiary purposes is excluded from deletion until the respective incident has been finally clarified.

E-mail dispatch and hosting: 

The web hosting services we use also include sending, receiving and storing emails. For these purposes, the addresses of the recipients and senders as well as other information relating to the sending of emails (e.g. the providers involved) and the content of the respective emails are processed on the basis of Art. 6 para. 1 sentence 1 lit. f) GDPR. The aforementioned data may also be processed for the purpose of recognising SPAM. Please note that emails on the internet are generally not sent in encrypted form. Although emails are generally encrypted in transit, they are not encrypted on the servers from which they are sent and received (unless an end-to-end encryption method is used). We can therefore accept no responsibility for the transmission path of e-mails between the sender and receipt on our server.

  1. Blogs and publication media

We use blogs or comparable means of online communication and publication (hereinafter "publication medium"). Readers' data is only processed for the purposes of the publication medium to the extent necessary for its presentation and communication between authors and readers or for security reasons. In addition, we refer to the information on the processing of visitors to our publication medium in the context of this data protection notice. Processed data types: inventory data (e.g. names, addresses); contact data (e.g. e-mail, telephone numbers); content data (e.g. entries in online forms); usage data (e.g. websites visited, interest in content, access times); meta, communication and process data (e.g. IP addresses, time data, identification numbers, consent status).

Data subjects: Users (e.g. website visitors, users of online services).

Purposes of Processing: Provision of contractual services and fulfilment of contractual obligations; Feedback (e.g. collecting feedback via online form); Provision of our online services and usability; Security measures. Managing and responding to enquiries.

Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Comments and contributions: If users leave comments or other contributions, their IP addresses may be stored on the basis of our legitimate interests pursuant to Art. 6 para. 1 sentence 1 lit. f) GDPR. This is done for our security in the event that someone leaves illegal content in comments and posts (insults, prohibited political propaganda, etc.). In this case, we ourselves may be prosecuted for the comment or post and are therefore interested in the identity of the author. Furthermore, we reserve the right to process user data for the purpose of spam detection on the basis of our legitimate interests. On the same legal basis, we reserve the right to store users' IP addresses for the duration of surveys and to use cookies in order to avoid multiple votes. The personal information provided as part of the comments and contributions, any contact and website information as well as the content information will be permanently stored by us until the user objects. 

  1. Contact and enquiry management

When contacting us (e.g. by post, contact form, email, telephone or via social media) and in the context of existing user and business relationships, the information of the enquiring persons is processed on the basis of Art. 6 para. 1 sentence 1 lit. f) GDPR and Art. 6 para. 1 sentence 1 lit. b) GDPR, insofar as this is necessary to answer the contact enquiries and any requested measures. Processed data types: Contact data (e.g. email, telephone numbers); Content data (e.g. entries in online forms); Usage data (e.g. websites visited, interest in content, access times); Meta, communication and process data (e.g. IP addresses, time data, identification numbers, consent status).

Affected persons: Communication partner.

Purposes of processing: Contact enquiries and communication; managing and responding to enquiries; feedback (e.g. collecting feedback via online form). Provision of our online services and user-friendliness.

Contact form: 

If users contact us via our contact form, e-mail or other communication channels, we process the data provided to us in this context to process the communicated request; legal basis: fulfilment of contract and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR), legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

HubSpot: Customer management as well as process and sales support with personalised customer care with multi-channel communication, i.e. management of customer enquiries from different channels as well as analysis and feedback functions; Service provider: HubSpot, Inc., 25 First St., 2nd floor, Cambridge, Massachusetts 02141, USA; Legal basis: Contract fulfilment and pre-contractual enquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR), Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.hubspot.de; Privacy Policy: https://legal.hubspot.com/de/privacy-policy; Data processing agreement: https://legal.hubspot.com/dpa. Basis for third country transfers: Data Privacy Framework (DPF).

  1. Newsletter and electronic notifications

We only send newsletters, emails and other electronic notifications (hereinafter "newsletter") with the consent of the recipient or with legal authorisation. If the contents of the newsletter are specifically described when registering for the newsletter, they are decisive for the user's consent. Otherwise, our newsletters contain information about our services and us. To subscribe to our newsletters, it is generally sufficient to provide your e-mail address. However, we may ask you to provide a name so that we can address you personally in the newsletter, or other information if this is necessary for the purposes of the newsletter. Double opt-in procedure: The registration for our newsletter is always carried out in a so-called double opt-in procedure. This means that after registering, you will receive an email asking you to confirm your registration. This confirmation is necessary so that no-one can register with other people's e-mail addresses. Subscriptions to the newsletter are logged in order to be able to prove the registration process in accordance with legal requirements. This includes storing the time of registration and confirmation as well as the IP address. Changes to your data stored by the mailing service provider are also logged.

Deletion and restriction of processing: We may store the unsubscribed e-mail addresses for up to three years on the basis of our legitimate interests before deleting them in order to be able to prove that consent was previously given. The processing of this data is limited to the purpose of a possible defence against claims. An individual request for erasure is possible at any time, provided that the former existence of consent is confirmed at the same time. In the event of obligations to permanently observe objections, we reserve the right to store the e-mail address in a block list solely for this purpose. The registration process is logged on the basis of our legitimate interests for the purpose of proving that it has been carried out properly. If we commission a service provider to send e-mails, this is done on the basis of our legitimate interests in an efficient and secure dispatch system.

Contents: Information about us, our services, promotions and offers. Processed data types: Inventory data (e.g. names, addresses); Contact data (e.g. email, telephone numbers); Meta, communication and process data (e.g. IP addresses, time data, identification numbers, consent status); Usage data (e.g. websites visited, interest in content, access times).

Data subjects: Communication partners; users (e.g. website visitors, users of online services).

Purposes of processing: Direct marketing (e.g. by email or post). Provision of contractual services and fulfilment of contractual obligations.

Legal bases: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR). Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Option to object (opt-out): You can cancel the receipt of our newsletter at any time, i.e. revoke your consent or object to further receipt. You will find a link to cancel the newsletter either at the end of each newsletter or you can otherwise use one of the contact options given above, preferably e-mail.

Measurement of opening and click rates: The newsletters contain a so-called "web-beacon", i.e. a pixel-sized file that is retrieved from our server when the newsletter is opened or, if we use a dispatch service provider, from their server. As part of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and the time of retrieval, is initially collected. This information is used for the technical improvement of our newsletter based on the technical data or the target groups and their reading behaviour based on their retrieval locations (which can be determined with the help of the IP address) or the access times. This analysis also includes determining whether the newsletters are opened, when they are opened and which links are clicked. This information is assigned to the individual newsletter recipients and stored in their profiles until they are deleted. The analyses help us to recognise the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users; the measurement of opening rates and click rates and storage of the measurement results in the profiles of the users; legal basis: consent (Art. 6 para. 1 sentence 1 lit. a) GDPR).

Prerequisite for the use of free services: Consent to the sending of mailings may be made a condition for the use of free services (e.g. access to certain content or participation in certain promotions). If users wish to take advantage of the free service without subscribing to the newsletter, please contact us.

HubSpot: Email delivery and automation services; Service provider: HubSpot, Inc., 25 First St., 2nd floor, Cambridge, Massachusetts 02141, USA; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.hubspot.de; Privacy Policy: https://legal.hubspot.com/de/privacy-policy; Data processing agreement: https://legal.hubspot.com/dpa. Basis for third country transfers: Data Privacy Framework (DPF).

Mailchimp: Email marketing, automation of marketing processes, collection. Storage and management of contact data, measurement of campaign performance, recording and analysis of recipients' interaction with content, personalisation of content; Service provider: Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://mailchimp.com; Privacy Policy: https://mailchimp.com/legal/; Data processing agreement: https://mailchimp.com/legal/; Basis for third country transfers: Data Privacy Framework (DPF). Further information: Special security measures: https://mailchimp.com/de/help/mailchimp-european-data-transfers/.

  1. Advertising communication via e-mail, post, fax or telephone

We process personal data on the basis of Art. 6 para. 1 sentence 1 lit. a) GDPR and Art. 6 para. 1 sentence 1 lit. f) GDPR for the purposes of advertising communication, which can take place via various channels, such as e-mail, telephone, post or fax, in accordance with the legal requirements. Recipients have the right to revoke their consent at any time or to object to advertising communication at any time. After revocation or objection, we store the data required to prove the previous authorisation for contacting or sending for up to three years after the end of the year of revocation or objection on the basis of our legitimate interests. The processing of this data is limited to the purpose of a possible defence against claims. On the basis of the legitimate interest in permanently observing the revocation or objection of the user, we also store the data required to avoid renewed contact (e.g. depending on the communication channel, the e-mail address, telephone number, name). Processed data types: inventory data (e.g. names, addresses); contact data (e.g. e-mail, telephone numbers).

Affected persons: Communication partner.

Purposes of processing: Direct marketing (e.g. by e-mail or post).

  1. Web analysis, monitoring and optimisation

Web analysis (also referred to as "reach measurement") is used to evaluate the flow of visitors to our online offering and may include behaviour, interests or demographic information about visitors, such as age or gender, as pseudonymous values. With the help of reach analysis, we can, for example, recognise at what time our online offering or its functions or content are most frequently used or invite visitors to reuse them. We can also understand which areas require optimisation. In addition to web analysis, we may also use test procedures, e.g. to test and optimise different versions of our online offering or its components. Unless otherwise stated below, profiles, i.e. data summarised for a usage process, may be created for these purposes and information may be stored in a browser or end device and read from it. The information collected includes, in particular, websites visited and the elements used there as well as technical information such as the browser used, the computer system used and information on usage times. If users have consented to the collection of their location data from us or from the providers of the services we use, location data may also be processed. The IP addresses of users are also stored. However, we use an IP masking procedure (i.e. pseudonymisation by shortening the IP address) to protect users. In general, no clear user data (such as email addresses or names) is stored in the context of web analysis, A/B testing and optimisation, but pseudonyms. This means that neither we nor the providers of the software used know the actual identity of the users, but only the information stored in their profiles for the purposes of the respective processes. Processed data types: Usage data (e.g. websites visited, interest in content, access times); meta, communication and procedural data (e.g. .e.g. IP addresses, time data, identification numbers, consent status).

Data subjects: Users (e.g. website visitors, users of online services).

Purposes of processing: Reach measurement (e.g. access statistics, recognition of returning visitors); profiles with user-related information (creation of user profiles). Provision of our online services and user-friendliness.

Security measures: IP masking (pseudonymisation of the IP address).

The processing is carried out on the basis of Art. 6 para. 1 sentence 1 lit. a) GDPR.

  1. Google Analytics

To measure and analyse the use of our online offer, we use the services of Google Analytics on the basis of Art. 6 para. 1 sentence 1 lit. a) GDPR on the basis of a pseudonymous user identification number. This identification number does not contain any unique data, such as names or email addresses. It is used to assign analysis information to an end device in order to recognise which content users have accessed within one or more usage processes, which search terms they have used, which they have accessed again or which they have interacted with our online offering. The time of use and its duration are also stored, as well as the sources of the users that refer to our online offering and technical aspects of their end devices and browsers.

Pseudonymous profiles of users are created with information from the use of various devices, whereby cookies can be used. Google Analytics does not log or store individual IP addresses for EU users. However, Analytics provides rough geographic location data by deriving the following metadata from IP addresses: City (and the city's inferred latitude and longitude), Continent, Country, Region, Subcontinent (and ID-based counterparts). For EU traffic, the IP address data is used exclusively for this derivation of geolocalisation data before it is immediately deleted. It is not logged, is not accessible and is not used for other purposes. When Google Analytics collects measurement data, all IP queries are performed on EU-based servers before the traffic is forwarded to Analytics servers for processing. We have concluded an order processing contract with Google with standard data protection clauses, with which Google undertakes to process the data received only in accordance with our instructions and to comply with the EU level of data protection.

Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland 

Website: https://marketingplatform.google.com/intl/de/about/analytics/; 

Security measures: IP masking (pseudonymisation of the IP address); 

Privacy policy: https://policies.google.com/privacy; 

Order processing contract: https://business.safety.google/adsprocessorterms/; 

Basis for third country transfers: Data Privacy Framework (DPF); 

Possibility of objection (opt-out): Opt-out plugin:

https://tools.google.com/dlpage/gaoptout?hl=de, 

Settings for the display of adverts: 

https://myadcenter.google.com/personalizationoff. 

Further information:

https://business.safety.google/adsservices/ (types of processing and data processed).

  1. Google Workspace

As part of our business operations, we use Google Workspace for e-mail communication and video conferencing, among other things. For this purpose, we have concluded an order processing agreement with Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, including the current standard contractual clauses of the EU Commission (EU SCC). The processing of personal data exclusively within the EU has been contractually agreed. 

All data that you provide to us in the context of contacting us or in the context of a video conference, as well as your e-mail and IP address and other data required for sending and receiving e-mails, are stored on Google's servers in the European Economic Area. 

The legal basis for this data processing is the fulfilment of a contract or the implementation of pre-contractual measures in accordance with Art. 6 para. 1 para. 1 lit. b) GDPR or our legitimate interest in the smooth internal processing of our business operations in accordance with Art. 6 para. 1 sentence 1 lit. f) GDPR.

Your data will only be stored for as long as is necessary for the above-mentioned purpose. The stored data will be deleted once the purpose of processing no longer applies and taking into account the statutory retention periods. 

You can find Google's privacy policy and terms of use here: 

https://policies.google.com/privacy 

Information on the IT security of Google Workspace can be found here:

https://workspace.google.com/intl/de/security/

  1. Google Drive

We use Google Drive on the basis of Art. 6 para. 1 sentence 1 lit. a) GDPR to store the data you transmit in the contact form. The storage of this data is necessary to process your enquiry. For this purpose, we have concluded an order processing agreement with Google Ireland Limited, Gordon House, Barrow Street, Dublin 4 with standard data protection clauses, with which Google undertakes to process the data received only in accordance with our instructions and to comply with the EU level of data protection.

Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; 

Privacy policy: https://policies.google.com/privacy; 

Basis for third country transfers: Data Privacy Framework (DPF).

  1. Microsoft Clarity

We use Microsoft Clarity on the basis of Art. 6 para. 1 sentence 1 lit. a) GDPR. "Microsoft Clarity" refers to a Microsoft process in which a user analysis is possible on the basis of a pseudonymous user ID and thus on the basis of pseudonymous data, such as the evaluation of data on mouse movements or performance data on certain Internet presentations.

In particular, we process usage data (e.g. Internet presentations visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses), location data (information on the geographical position of a device or person), movement data (mouse movements, scrolling movements) in pseudonymised form. We have made the corresponding settings so that the data collection to and by Microsoft alone is pseudonymised, in particular in the form of IP masking (pseudonymisation of the IP address).

All users of our website who have consented to the corresponding use via our cookie consent service are affected by this data processing. The data processing is therefore carried out solely on the basis of your consent in accordance with Art. 6 para. 1 a) GDPR. 

The purpose of the processing is tracking (e.g. interest/behavioural profiling, use of cookies), remarketing, conversion measurement (measurement of the effectiveness of marketing measures), interest-based and behavioural marketing, profiling (creation of user profiles), reach measurement (e.g. access statistics, recognition of returning users), cross-device tracking (cross-device processing of user data for marketing purposes). We have concluded an order processing contract with Microsoft with standard data protection clauses in which Microsoft undertakes to comply with the EU level of data protection.

Information about Clarity: https://clarity.microsoft.com

Option to object (opt-out): https://choice.microsoft.com/de-DE/opt-out

  1. Heyflow

We use on the basis of Art. 6 para. 1 lit. f. GDPR, the provider is Heyflow GmbH, Jungfernstieg 49, 20354 Hamburg, Germany (Europe).

Heyflow provides software for creating interactive flows that can be used by website operators for customer care, customer interaction and customer and employee acquisition, for example. A flow is a web-based, interactive enquiry form that digitally records the preferences and/or interest of end customers in certain subject areas or content. 

Heyflow also enables the website operator to link the flows designed by the website operator with third-party services, such as advertising platforms or data management systems, via technical interfaces. 

In the use case, potential job applicants are guided through a flow using various questions. At the end of the flow, data points such as name, email address and telephone number are also requested. In order to offer its customers an analysis service, Heyflow also records the cancellation rates of the respective flow steps and the type of device used.

Heyflow has outsourced the server hosting of its product range to the leading cloud infrastructure provider, Google LLC (Google Cloud Platform). The server locations are located exclusively in the EU. 

We have concluded an order processing contract with HeyFlow with standard data protection clauses in which HeyFlow undertakes to process the data received only in accordance with our instructions and to comply with the EU level of data protection.

The website operator has a legitimate interest in collecting personal contact data via Heyflow and using it for the purpose of processing enquiries in order to help ensure the future business activities of its company.

For more information about Heyflow and the data collected, please refer to Heyflow's privacy policy at https://heyflow.app/de/datenschutz

  1. Online marketing

We process personal data for online marketing purposes on the basis of Art. 6 para. 1 sentence 1 lit. a) GDPR or Art. 6 para. 1 sentence 1 lit. f) GDPR, which may include in particular the marketing of advertising space or the presentation of advertising and other content (collectively referred to as "content") based on the potential interests of users and the measurement of their effectiveness. For these purposes, so-called user profiles are created and stored in a file (so-called "cookie") or similar procedures are used, by means of which the user data relevant for the presentation of the aforementioned content is stored. This information may include, for example, content viewed, websites visited, online networks used, but also communication partners and technical information such as the browser used, the computer system used and information on usage times and functions used. If users have consented to the collection of their location data, this can also be processed and the IP addresses of users are also stored. However, we use available IP masking procedures (i.e. pseudonymisation by shortening the IP address) to protect users. In general, no clear user data (such as e-mail addresses or names) is stored as part of the online marketing process, but pseudonyms. This means that neither we nor the providers of the online marketing processes know the actual identity of the users, but only the information stored in their profiles, which are generally stored in cookies or by means of similar processes. These cookies can generally also be read later on other websites that use the same online marketing process, analysed for the purpose of displaying content and supplemented with further data and stored on the server of the online marketing process provider. In exceptional cases, clear data can be assigned to the profiles. This is the case, for example, if the users are members of a social network whose online marketing process we use and the network links the user profiles with the aforementioned data. Please note that users can make additional agreements with the providers, e.g. by giving their consent during registration. In principle, we only receive access to summarised information about the success of our advertisements. However, as part of so-called conversion measurements, we can check which of our online marketing processes have led to a so-called conversion, i.e., for example, to the conclusion of a contract with us. The conversion measurement is used solely to analyse the success of our marketing measures. Unless otherwise stated, we ask you to assume that cookies used are stored for a period of two years. Processed data types: Usage data (e.g. websites visited, interest in content, access times); meta, communication and procedural data (e.g. .e.g. IP addresses, time data, identification numbers, consent status).

Data subjects: Users (e.g. website visitors, users of online services).

Purposes of Processing: Web Analytics (e.g. access statistics, recognition of returning visitors); Targeting (e.g. profiling based on interests and behaviour, use of cookies); Marketing; Profiles with user-related information (Creating user profiles). Conversion measurement (measurement of the effectiveness of marketing measures).

Security measures: IP masking (pseudonymisation of the IP address).

Possibility of objection (opt-out): We refer you to the data protection notices of the respective providers and the opt-out options specified for the providers (so-called "opt-out"). If no explicit opt-out option has been specified, you have the option of switching off cookies in your browser settings. However, this may restrict the functions of our online offering. We therefore recommend the following additional opt-out options, which are summarised for the respective areas: a) Europe: https://www.youronlinechoices.eu.

b) Canada: https://www.youradchoices.ca/choices.

c) USA: https://www.aboutads.info/choices.

d) Cross-territory: https://optout.aboutads.info.

LinkedIn Insights Tag: 

Code that is loaded when a user visits our online offering and tracks the user's behaviour and conversions and stores them in a profile (possible purposes: measurement of campaign performance, optimisation of ad delivery, creation of user-defined and similar target groups). The processing is carried out on the basis of Art. 6 para. 1 sentence 1 lit. a) GDPR.

Service provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland; Legal basis: 

Website: https://www.linkedin.com; Privacy Policy: https://www.linkedin.com/legal/privacy-policy, 

Cookie policy: https://www.linkedin.com/legal/cookie_policy; Data processing agreement: https://www.linkedin.com/legal/l/dpa; 

Basis for third country transfers: Data Privacy Framework (DPF). 

Option to object (opt-out): https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out

  1. Customer reviews and evaluation process

We participate in review and rating procedures in order to evaluate (collect feedback), optimise and advertise our services. If users rate us via the participating review platforms or procedures or otherwise provide feedback, the general terms and conditions or terms of use and the data protection notices of the providers also apply. As a rule, the evaluation also requires registration with the respective providers. In order to ensure that the reviewers have actually used our services, we transmit the necessary data relating to the customer and the service used to the respective review platform (including name, email address and order number or item number) with the customer's consent. This data is used solely to verify the authenticity of the user and is processed in accordance with Art. 6 para. 1 sentence 1 lit. f) GDPR.

The processed data includes: Contract data (e.g. subject matter of the contract, term, customer category); usage data (e.g. websites visited, interest in content, access times); meta, communication and procedural data (e.g. IP addresses, time details, identification numbers, consent status).

Rating widget: 

We integrate so-called "evaluation widgets" into our online offering. A widget is a functional and content element integrated into our online offering that displays variable information. It can, for example, be displayed in the form of a seal or comparable element, sometimes also called a "badge". Although the corresponding content of the widget is displayed within our online offering, it is retrieved from the servers of the respective widget provider at that moment. Only in this way can the current content always be shown, especially the current rating. For this purpose, a data connection must be established from the website accessed within our online offering to the widget provider's server and the widget provider receives certain technical data (access data, including IP address) that is necessary for the content of the widget to be delivered to the user's browser. Furthermore, the widget provider receives information that users have visited our website. This information can be stored in a cookie and used by the widget provider to recognise which online offers that participate in the evaluation process have been visited by the user. The information can be stored in a user profile and used for advertising or market research purposes.

  1. Use of social media plug-ins

We currently use the following social media plug-ins: Facebook, LinkedIn, YouTube, Instagram, which are only loaded if you have previously activated the function with your consent.2 We offer you the opportunity to interact with the social networks and other users via the plug-ins. The legal basis for the use of the plug-ins is Art. 6 para. 1 sentence 1 lit. a GDPR, i.e. the integration only takes place with your consent.

The plug-in provider stores the data collected about you as usage profiles and uses these for the purposes of advertising, market research and/or customising its website. Such an evaluation is carried out in particular (even for users who are not logged in) to display customised advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles, whereby you must contact the respective plug-in provider to exercise this right. Data is passed on regardless of whether you have an account with the plug-in provider and are logged in there. If you are logged in with the plug-in provider, your data collected by us will be assigned directly to your existing account with the plug-in provider. If you press the activated button and, for example, link the page, the plug-in provider also saves this information in your user account and shares it publicly with your contacts. We recommend that you log out regularly after using a social network, but especially before activating the button, as this way you can avoid being assigned to your profile with the plug-in provider.

The information collected is stored on the provider's servers, in the case of international providers also outside Europe. For these cases, the provider has, according to its own information, imposed a standard that corresponds to the former EU-US Privacy Shield and has promised to comply with applicable data protection laws when transferring data internationally. We have also agreed so-called standard data protection clauses with the providers, the purpose of which is to maintain an appropriate level of data protection in the third country.

You can withdraw your consent at any time without this affecting the lawfulness of processing up to the time of withdrawal. The easiest way to revoke your consent is via our Consent Manager or via the functions of the social media providers.

  1. Presence in social networks (social media)

We maintain online presences within social networks and process user data in this context in order to communicate with the users active there or to offer information about us. We would like to point out that user data may be processed outside the European Union. This may result in risks for users because, for example, it could make it more difficult to enforce users' rights. Furthermore, user data is usually processed within social networks for market research and advertising purposes. For example, user profiles can be created based on user behaviour and the resulting interests of users. The user profiles can in turn be used, for example, to place adverts within and outside the networks that presumably correspond to the interests of the users. For these purposes, cookies are usually stored on the user's computer, in which the user's usage behaviour and interests are stored. Furthermore, data can also be stored in the user profiles independently of the devices used by the users (especially if the users are members of the respective platforms and are logged in to them). For a detailed description of the respective forms of processing and the opt-out options, please refer to the data protection declarations and information provided by the operators of the respective networks. In the case of requests for information and the assertion of data subject rights, we would also like to point out that these can be asserted most effectively with the providers. Only the providers have access to the users' data and can take appropriate measures and provide information directly. Should you nevertheless require assistance, you can contact us. Processed data types: Contact data (e.g. e-mail, telephone numbers); Content data (e.g. entries in online forms); Usage data (e.g. websites visited, interest in content, access times); Meta, communication and process data (e.g. IP addresses, time data, identification numbers, consent status).

Data subjects: Users (e.g. website visitors, users of online services).

Purposes of processing: Contact requests and communication; feedback (e.g. collecting feedback via online form). Marketing.

Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Instagram: Social network; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.instagram.com; Privacy Policy: https://instagram.com/about/legal/privacy. Basis for third country transfers: Data Privacy Framework (DPF).

Facebook pages: 

Profiles within the social network Facebook; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.facebook.com; Privacy Policy: https://www.facebook.com/about/privacy; Basis for third country transfers: Data Privacy Framework (DPF); Further information: We are jointly responsible with Meta Platforms Ireland Limited for the collection (but not the further processing) of data from visitors to our Facebook page (so-called "fan page"). This data includes information about the types of content users view or interact with, or the actions they take (see under "Things you and others do and provide" in the Facebook Data Policy: https://www.facebook.com/policy), as well as information about the devices used by users (e.g. IP addresses, operating system, browser type, language settings, cookie data; see under "Device information" in the Facebook Data Policy: https://www.facebook.com/policy). As explained in the Facebook Data Policy under "How do we use this information?", Facebook also collects and uses information to provide analytics services, known as "Page Insights", for page operators so that they can gain insights into how people interact with their pages and the content associated with them. We have concluded a special agreement with Facebook ("Information on Page Insights", https://www.facebook.com/legal/terms/page_controller_addendum), which regulates in particular which security measures Facebook must observe and in which Facebook has agreed to fulfil the rights of data subjects (i.e. users can, for example, send information or deletion requests directly to Facebook). The rights of users (in particular to information, deletion, objection and complaint to the competent supervisory authority) are not restricted by the agreements with Facebook. Further information can be found in the "Information on Page Insights" (https://www.facebook.com/legal/terms/information_about_page_insights_data). The joint responsibility is limited to the collection by and transfer of data to Meta Platforms Ireland Limited, a company based in the EU. The further processing of the data is the sole responsibility of Meta Platforms Ireland Limited, which in particular concerns the transfer of data to the parent company Meta Platforms, Inc. in the USA.

LinkedIn: Social network; Service provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.linkedin.com; Privacy Policy: https://www.linkedin.com/legal/privacy-policy; Basis for third country transfers: Data Privacy Framework (DPF); Opt-Out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out; Further information: We are jointly responsible with LinkedIn Ireland Unlimited Company for the collection (but not the further processing) of data of visitors who visit our LinkedIn profiles for the purpose of creating "page insights" (statistics).

This data includes information about the types of content that users view or interact with, or the actions they take, as well as information about the devices used by users (e.g. IP addresses, operating system, browser type, language settings, cookie data) and information from the user's profile, such as job function, country, industry, hierarchy level, company size and employment status. Data protection information on the processing of user data by LinkedIn can be found in LinkedIn's privacy policy: https://www.linkedin.com/legal/privacy-policy

We have concluded a special agreement with LinkedIn Ireland ("Page Insights Joint Controller Addendum (the 'Addendum')", https://legal.linkedin.com/pages-joint-controller-addendum), which regulates in particular which security measures LinkedIn must observe and in which LinkedIn has agreed to fulfil the rights of data subjects (i.e. users can, for example, send information or deletion requests directly to LinkedIn). The rights of users (in particular to information, deletion, objection and complaint to the competent supervisory authority) are not restricted by the agreements with LinkedIn. The joint responsibility is limited to the collection of data by and transfer to Ireland Unlimited Company, a company based in the EU. The further processing of the data is the sole responsibility of Ireland Unlimited Company, which in particular concerns the transfer of data to the parent company LinkedIn Corporation in the USA.

  1. External links to other websites

We include external links to other websites in our online offering. These may be websites of German state and federal authorities or providers within the scope of our partner services ("externally linked websites"). These links are visibly labelled as continuations by highlighting them accordingly. The operator of the linked website is responsible for the content of the website and compliance with data protection. We recommend that you read the privacy policy of the externally linked websites.

  1. Plugins and embedded functions and content

We incorporate functional and content elements into our online offering that are obtained from the servers of their respective providers (hereinafter referred to as "third-party providers"). These may be, for example, graphics, videos or city maps (hereinafter uniformly referred to as "content"). We use these for the provision of our online offer and user-friendliness on the basis of Art. 6 para. 1 sentence 1 lit. a) GDPR and Art. 6 para. 1 sentence 1 lit. f) GDPR. The integration always requires that the third-party providers of this content process the IP address of the user, as they would not be able to send the content to their browser without the IP address. The IP address is therefore required to display this content or function. We endeavour to only use content whose respective providers only use the IP address to deliver the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. Pixel tags can be used to analyse information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user's device and may contain, among other things, technical information about the browser and operating system, referring websites, time of visit and other information about the use of our online offer, as well as being linked to such information from other sources. Processed data types are: Usage data (e.g. websites visited, interest in content, access times); meta, communication and process data (e.g. IP addresses, time data, identification numbers, consent status); inventory data (e.g. names, addresses); contact data (e.g. e-mail, telephone numbers); content data (e.g. entries in online forms).

Data subjects: Users (e.g. website visitors, users of online services).

OpenStreetMap: 

We integrate the maps of the "OpenStreetMap" service, which are offered on the basis of the Open Data Commons Open Database Licence (ODbL) by the OpenStreetMap Foundation (OSMF). The user data is used by OpenStreetMap exclusively for the purpose of displaying the map functions and for caching the selected settings. This data may include, in particular, users' IP addresses and location data, which, however, are not collected without their consent (usually as part of the settings of their end devices or browsers); service provider: OpenStreetMap Foundation (OSMF); Processing is carried out on the basis of Art. 6 para. 1 sentence 1 lit. f) 

Website: https://www.openstreetmap.de

Privacy policy: https://osmfoundation.org/wiki/Privacy_Policy.

YouTube videos: Video content; 

Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR); Website: https://www.youtube.com; Privacy Policy: https://policies.google.com/privacy; Basis for third country transfers: Data Privacy Framework (DPF). Possibility of objection (opt-out): Opt-out plug-in: https://tools.google.com/dlpage/gaoptout?hl=de; Settings for the display of adverts: https://myadcenter.google.com/personalizationoff.

  1. Surveys & Tools

To conduct surveys, we use Google Forms, a function in Google Docs from Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). When you access a subpage that contains such a survey or by creating your own survey on our site, information such as your IP address is transmitted to Google's server in the USA and stored there. If you have a Google account and are logged in, the data will also be assigned directly to your account. If you are a Google member and do not want Google to link the data collected about you to your Google account, you can prevent this by logging out before visiting our website and deleting your cookies. Even if you are not a member or not logged in, Google stores the data as user profiles and evaluates them on the basis of its legitimate interests in the display of personalised advertising, market research and the needs-based design of its website in accordance with Art. 6 para. 1 lit. f GDPR. You have the right to object to this creation of user profiles. To exercise this right to object, you must contact Google. If you wish to prevent the transmission of your data to Google by using the Google Forms function of Google Docs in the future, you can deactivate the Google Docs service by switching off the JavaScript application in your browser. In this context, the questions you enter and all information entered by the user in regular surveys on specific topics via Google Forms will be stored. The legal basis for the storage of this data is our and Google's legitimate interest in carrying out the surveys as a central function of the service offered.

You can find Google's terms of use at https://www.google.de/intl/de/policies/terms/regional.html. 

You can find the additional terms of use for Google Docs at https://www.google.com/intl/de_US/help/terms_maps.html.

You can find detailed information on data protection in connection with the use of Google Docs on the Google website ("Google Privacy Policy"): 

https://policies.google.com/privacy?hl=de&gl=de.

At https://adssettings.google.com/authenticated you can make further settings regarding the use of your data for personalised advertising. Google LLC, based in the USA, is certified for the US-European data protection agreement "Privacy Shield", which guarantees compliance with the level of data protection applicable in the EU.

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